喬布斯語錄
1、I”ve got it down to four words: "Do what you love." Seek out an occupation that gives you a sense of meaning, direction and satisfaction in life. Having a sense of purpose and striving towards goals gives life meaning, direction and satisfaction. It not only contributes to health and longevity, but also makes you feel better in difficult times. Do you jump out of bed on Monday mornings and look forward to the work week If the answer is ”no”, keep looking, you”ll know when you find it.“我把這段話濃縮為：“做我所愛”。去尋找一個能給你的生命帶來意義、價值和讓你感覺充實的事業。擁有使命感和目標感才能給生命帶來意義、價值和充實。這不僅對你的健康和壽命有益處，而且即使在你處於困境的時候你也會感覺良好。在每周一的早上，你能不能利索的爬起來並且對工作日充滿期待？如果不能，那麼你得重新去尋找。你會感覺得到你是不是真的找到了。
2、Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.謹記自己總會死去，是讓自己避免陷入“人生有所失”思考的最佳方法。
3、I”m the only person I know that”s lost a quarter of a billion dollars in one year… It”s very character-building.我是我所知道的唯一一個在一年中失去2.5億美元的人……這對我的成長很有幫助。
4、Being the richest man in the cemetery doesn”t matter to me … Going to bed at night saying we”ve done something wonderful… that”s what matters to me.是否能成為墓地里最富有的人，對我而言無足輕重。重要的是，當我晚上睡覺時，我可以說：我們今天完成了一些美妙的事。
5、Each lesson might be difficult to integrate into your life at first, but if you ease your way into each lesson, one at a time, you’ll notice an immediate improvement in your overall performance. So go ahead, give them a try.以上每句話，剛開始也許很難真正滲透入你的生活， 以上每句話，剛開始也許很難真正滲透入你的生活，但是如果你慢慢吸收這些教訓，每次領悟一句話， 是如果你慢慢吸收這些教訓，每次領悟一句話，慢慢的你將會發現一個全新的自我。不要躊躇不前，試試看。 你將會發現一個全新的自我。不要躊躇不前，試試看。
6、帶着責任感生活，嘗試為這個世界帶來點有意義的事情，為更高尚的事情做點貢獻。這樣你會發現生活更加有意義，生命不再枯燥。需要我們去做的事情很多。告訴其他人你的計劃，不要鼓吹，也不要自以為是，更不能盲目狂熱，那樣只會把人們嚇跑，當然，你也不要害怕成為榜樣，要抓住出頭的機會讓人們知道你的所作所為。
7、Innovation has no limits. The only limit is your imagination. It”s time for you to begin thinking out of the box. If you are involved in a growing industry, think of ways to become more efficient; more customer friendly; and easier to do business with. If you are involved in a shrinking industry – get out of it quick and change before you become obsolete; out of work; or out of business. And remember that procrastination is not an option here. Start innovating now!
8、The only way to do great work is to love what you do. If you haven”t found it yet, keep looking. Don”t settle. As with all matters of the heart, you”ll know when you find it.成就一番偉業的唯一途徑就是熱愛自己的事業。如果你還沒能找到讓自己熱愛的事業，繼續尋找，不要放棄。跟隨自己的心，總有一天你會找到的。
9、If you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.你如果出色地完成了某件事，那你應該再做一些其他的精彩事兒。不要在前一件事上徘徊太久，想想接下來該做什麼。
10、We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.我們認為看電視的時候，人的大腦基本停止工作，打開電腦的時候，大腦才開始運轉。
11、Live in a way that is ethically responsible. Try to make a difference in this world and contribute to the higher good. You”ll find it gives more meaning to your life and it”s a great antidote to boredom. There is always so much to be done. And talk to others about what you are doing. Don”t preach or be self-righteous, or fanatical about it, that just puts people off, but at the same time, don”t be shy about setting an example, and use opportunities that arise to let others know what you are doing.
12、Are you tired of living someone else”s dream No doubt, it”s your life and you have every right to spend it in your own individual way without any hurdles or barriers from others. Give yourself a chance to nurture your creative qualities in a fear-free and pressure-free climate. Live a life that YOU choose and be your own boss.你是否已經厭倦了為別人而活？不要猶豫，這是你的生活，你擁有絕對的自主權來決定如何生活，不要被其他人的所作所為所束縛。給自己一個培養自己創造力的機會，不要害怕，不要擔心。過自己選擇的生活，做自己的老闆！
13、Innovation distinguishes between a leader and a follower.領袖和跟風者的區別就在於創新。
14、Be a yardstick of quality. Some people aren”t used to an environment where excellence is expected.成為卓越的代名詞，很多人並不能適合需要傑出素質的環境。
15、I would trade all of my technology for an afternoon with Socrates.我願意用我所有的科技去換取和蘇格拉底相處的一個下午。
16、Don”t equate making mistakes with being a mistake. There is no such thing as a successful person who has not failed or made mistakes, there are successful people who made mistakes and changed their lives or performance in response to them, and so got it right the next time. They viewed mistakes as warnings rather than signs of hopeless inadequacy. Never making a mistake means never living life to the full.犯錯誤不等於錯誤。從來沒有哪個成功的人沒有失敗過或者犯過錯誤，相反，成功的人都是犯了錯誤之後，做出改正，然後下次就不會再錯了，他們把錯誤當成一個警告而不是萬劫不復的失敗。從不犯錯意味着從來沒有真正活過。
17、You can”t just ask customers what they want and then try to give that to them. By the time you get it built, they”ll want something new.你不能只問顧客要什麼，然後想法子給他們做什麼。等你做出來，他們已經另有新歡了。
18、We”re here to put a dent in the universe. Otherwise why else even be here 活着就是為了改變世界，難道還有其他原因嗎？
19、Your time is limited, so don”t waste it living someone else”s life. Don”t be trapped by dogma - which is living with the results of other people”s thinking. Don”t let the noise of other”s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.你的時間有限，所以不要為別人而活。不要被教條所限，不要活在別人的觀念里。不要讓別人的意見左右自己內心的聲音。最重要的是，勇敢的去追隨自己的心靈和直覺，只有自己的心靈和直覺才知道你自己的真實想法，其他一切都是次要。
20、There”s a phrase in Buddhism, ”Beginner”s mind.” It”s wonderful to have a beginner”s mind.佛教中有一句話：初學者的心態；擁有初學者的心態是件了不起的事情。
21、Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world？你想用賣糖水來度過餘生，還是想要一個機會來改變世界？
22、Life is brief, and then you die, you know？人生短暫，過着過着你就沒了，明白么？
23、Reams of academic studies over the decades have amply confirmed television”s pernicious mental and moral influences. And most TV watchers know that their habit is mind-numbing and wasteful, but still spend most of their time in front of that box. So turn your TV off and save some brain cells. But be cautious, you can turn your brain off by using a computer also. Try and have an intelligent conversation with someone who plays first person shooters for eight hours a day. Or auto race games, or role-playing games.過去十年中，大量的理論研究表明，電視對人的精神和心智是有害的。大多數電視觀眾都知道這個壞習慣會浪費時間並且使大腦變得遲鈍，但是他們還是選擇呆在電視機前面。關掉電視吧，給自己省點腦細胞。還有，電腦也會讓你的大腦秀逗，不信的話你去跟那些一天花8小時玩第一視角設計遊戲、汽車拉力遊戲、角色扮演遊戲的人聊聊看，你也會得出這個結論的。
24、Your time is limited, so don”t waste it living someone else”s life.…Don”t let the noise of others” opinions drown out your own inner voice.你的時間有限，不要浪費於重複別人的生活。不要讓別人的觀點淹沒了你內心的聲音。
25、It is the kind of mind that can see things as they are, which step by step and in a flash can realize the original nature of everything. Beginner”s mind is Zen practice in action. It is the mind that is innocent of preconceptions and expectations, judgements and prejudices. Think of beginner”s mind as the mind that faces life like a small child, full of curiosity and wonder and amazement.不要迷惑於表象而要洞察事務的本質，初學者的心態是行動派的禪宗。所謂初學者的心態是指，不要無端猜測、不要期望、不要武斷也不要偏見。初學者的心態正如一個新生兒面對這個世界一樣，永遠充滿好奇、求知慾、讚歎。
26、Did you know that you have big things to accomplish in life And did you know that those big things are getting rather dusty while you pour yourself another cup of coffee, and decide to mull things over rather than do them We were all born with a gift to give in life, one which informs all of our desires, interests, passions and curiosities. This gift is, in fact, our purpose. And you don”t need permission to decide your own purpose. No boss, teacher, parent, priest or other authority can decide this for you. Just find that unique purpose.你是否知道在你的生命中，有什麼使命是一定要達成的？你知不知道在你喝一杯咖啡或者做些無意義事情的時候，這些使命又蒙上了一層灰塵？我們生來就隨身帶着一件東西，這件東西指示着我們的渴望、興趣、熱情以及好奇心，這就是使命。你不需要任何權威來評斷你的使命，沒有任何老闆、老師、父母、牧師以及任何權威可以幫你來決定。你需要靠你自己來尋找這個獨特的使命。
27、Over the last decade, numerous books featuring lessons from historical figures have appeared on the shelves of bookstores around the world. And Socrates stands with Leonardo da Vinci, Nicholas Copernicus, Charles Darwin and Albert Einstein as a beacon of inspiration for independent thinkers. But he came first. Cicero said of Socrates that, "He called philosophy down from the skies and into the lives of men." So use Socrates” principles in your life, your work, your learning, and your relationships. It”s not about Socrates, it”s really about you, and how you can bring more truth, beauty and goodness into your life everyday.十幾年來，世界各地的書店裡湧現出海量的關於歷史人物的書籍。這些人物包括蘇格拉底、達芬奇、哥白尼、達爾文以及愛因斯坦，他們被稱為人們靈感的燈塔，而蘇格拉底排在第一位。西塞羅評價蘇格拉底說：“他把哲學從高高在上的學科變得與人休戚相關。”把蘇格拉底的原則運用到你的生活、工作、學習以及人及關係上吧，這不是關於蘇格拉底，這是關於你自己，以及關於你如何給你每天的生活帶來更多的真善美。
28、Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new.死亡很可能是唯一的、最好的生命創造。它是生命的促變者。它送走老一代，給新一代開出道路。
29、There is no shortcut to excellence. You will have to make the commitment to make excellence your priority. Use your talents, abilities, and skills in the best way possible and get ahead of others by giving that little extra. Live by a higher standard and pay attention to the details that really do make the difference. Excellence is not difficult - simply decide right now to give it your best shot - and you will be amazed with what life gives you back.成功沒有捷徑。你必須把卓越轉變成你身上的一個特質。最大限度地發揮你的天賦、才能、技巧，把其他所有人甩在你後面。高標準嚴格自己，把注意力集中在那些將會改變一切的細節上。變得卓越並不艱難——從現在開始盡自己最大能力去做——你會發現生活將給你驚人的回報。
30、創新無極限！只要敢想，沒有什麼不可能，立即跳出思維的框框吧。如果你正處於一個上升的朝陽行業，那麼嘗試去尋找更有效的解決方案：更招消費者喜愛、更簡潔的商業模式。如果你處於一個日漸萎縮的行業，那麼趕緊在自己變得跟不上時代之前抽身而出，去換個工作或者轉換行業。不要拖延，立刻開始創新！
31、Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.要有勇氣追隨心聲，聽從直覺，它們在某種程度上知道你想成為的樣子。其他事情都是其次的。